The Quintessential Climber

Climbers at Froggatt Edge
Climbers at Froggatt Edge

People who like rock climbing are apparently more likely to enjoy eating gruel and poppy seed rolls, live in Wales, be middle class and describe themselves as analytical and practical, but occasionally neurotic. This is according to YouGov Profiler, a new, free app that allows you to look at survey data from polling company YouGov. It’s designed as a taster for the much more in-depth, paid-for YouGov Profiles that is YouGov’s segmentation and media-planning tool for PR agencies and brands.  It’s quite fun to input random things into YouGov Profiler to see what it can tell you about people and their interests. However, looking through the occasionally quirky results from this app made me wonder if some people are admitting things in surveys that they aren’t sharing with their friends at the crag or if YouGov might need to talk to a few more climbers. Read more